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Life at the Supermarket

Krispy Kreme donuts became a legend in less time than it takes to eat one. The hot donuts have been the rage, with long lines at new stores as customers wait patiently for the next batch.

Yet, the famous hot donuts have cooled with a number of customers, as the low-carb craze takes its toll on sales and the stock price.

One day customers couldn’t get enough of the company’s donuts and overnight buying behavior seems to have changed.

In one short year, low-carb has caught the imagination of millions of us. In supermarkets, customers can be seen reading the nutrition labels and companies race to get reduced carb products to the shelves.

There’s a lesson here. At one time, change was slow. But not today.
How many of us had heard of identity theft two years ago, yet alone experience it ourselves? Today, your good name could be snatched away in seconds and you wouldn’t know about it until the bills pour in.
In the same way, few of us give a second thought to the insurance policies put away in drawer somewhere.

Are we properly protected? Do the policies fit today’s needs? Or are they in need of updating and even “repair”? Whether its property coverage, life insurance or health care, we may find ourselves caught off guard just like the folks at Krispy Kreme.

Tom is president of Mosinee Insurance Agency,
Inc. 715-693-2100;
tomh@mosineeins.com


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