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No one wants to buy insurance

Cut to the chase—no one wants to buy insurance.

In all the years I’ve been in the insurance business, no one has ever rushed in, all excited about buying a policy.

We all look forward to buying a home, a car, new equipment or a boat. But some of the fun quickly disappears when it comes to writing the check for insurance.

More often than not, buying insurance can seem like a pure waste of money—money that could be better spent on something else.

You may have had a claim and were told that it wasn’t covered by your policy. And you said, “Then why have I been paying for insurance all these years?”

If such experiences make you think insurance people are pretty good at pulling the wool over your eyes, you may have a point.
All this may sound strange—even confusing—coming from an insurance agent.

But let’s face it. For 50 years, we’ve tried to make people like insurance. It hasn’t worked.

If you want to find out where I’m going in this discussion of insurance, look for the next column.

Tom is president of Mosinee Insurance Agency, Inc.
715-693-2100;
tomh@mosineeins.com


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