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to Tom Talks list The Joneses are misbehaving We all know the Joneses. They’re the folks so many try to keep up with. The Joneses were taking vacation cruises before they became the rage. Today, they’re out buying stainless steel kitchen appliances. Oh, yes, they were the ones standing in line to buy the first plasma screen TVs. But where are the Joneses now? They still spend time in the expensive stores and head for exclusive spas (no longer called resorts) all over the world. On the weekends, the Joneses may be dining at five-star restaurants and sipping the latest exotic bottled water. You can find the Joneses in rather unlikely—and unexpected—places. They may very well be haunting the aisles of the nearest Wal-Mart. Or, they may be clipping coupons from the Sunday newspaper supplement. They may even love buying things on sale and then talking about how much they saved. You may even hear them say, “I think I’ll pass on that. It’s just too pricey.” And when they buy a new car, they’re taking a close look at the miles per gallon. Like the rest of us, the Joneses are on a mission. They’re in hot pursuit of value. And, like the rest of us, they want to make sure they’re getting their money’s worth. There’s a good lesson for businesses in what’s happening with the Joneses. Are we sure we’re giving customers what they value or do we only think we are? The difference can be about as big as it gets. Tom is president of Mosinee Insurance Agency, Inc. 715-693-2100; tomh@mosineeins.com Back to Tom Talks list |
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