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to Tom Talks list No one wants to buy insurance Cut to the chase—no one wants to buy insurance. In all the years I’ve been in the insurance business, no one has ever rushed in, all excited about buying a policy. I would be shocked if it did—even a little suspicious. We all look forward to buying a home, a car, new equipment for a business or a boat. But some of the fun quickly disappears when it comes writing the check for insurance. More often than not, buying insurance can seem like a pure waste of money—money that could be better spent on something else. Just about anything else. You may have had a claim and were told that it wasn’t covered by your policy. And you said, “Then why have I been paying for insurance all these years?” If such experiences may make you think insurance people are pretty good at pulling the wool over your eyes, you may have a point. All this may sound strange—even confusing—coming from an insurance broker. But let’s face it. For as long as anyone can remember, we’ve tried to make people like insurance. It hasn’t worked. If you want to find out where I’m going in this discussion of insurance, see next edition of The Business Journal. Tom is president of Mosinee Insurance Agency, Inc. 715-693-2100; tomh@mosineeins.com Back to Tom Talks list |
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